Sunday, 27 October 2013

T.V Commercial Animation

The world of media is experiencing a steady growth in the trend of using animation for commercials as well as for public messages. Animation uses a combination of text, sound and visual movement which makes it more attractive than the regular live advertisements. Not only children but adults are also drawn towards it. With TV Commercial Animation there is also a huge scope of experimenting and using creative talent to make the product or service more attractive.

Animation gives a new feel to the product brand and helps in fixing the product firmly in the mind of the targeted consumers. Animated characters help in breaking the monotony which is created by the large number of human faces and their high number of connection with different brands. The area of animation in advertising covers large areas such as character designing, script writing, art direction, story boarding, sound designing, technical direction, voicing for animation, production management.
Among a lot of Animation studios which provide the service of TV Commercial Animation, http://themartist.com/portfolio-category/tv-commercials/  - The Martist is one of the best. It provides services like 2D animation, motion graphics, live action and flash animation. They have lot success stories where they have been able to successfully advertise the products in the market and hence can be trusted.